The Rupertinum Salzburg celebrated its reopening after months of renovation work and now wants to improve its external perception in order to attract more visitors. The museum relies on an art project by the Styrian artist Werner Reiterer called “Mind traffic”. By redesigning a construction site screen in front of the entrance to the listed building, the artist not only wants to present his art, but also generate attention for the museum.

The art project took three months to build and was made even more difficult by the COVID-19 pandemic. Nevertheless, Reiterer is convinced that his exhibition will have the desired effect. The construction site screen can be seen from a distance and attracts the attention of passers-by. This is intended to make more people aware of the museum and become interested in its art and history.

The artwork by Werner Reiterer shows how a WIPA LED display can also be used as an art object. It underlines the versatility of modern LED displays and their possible uses. Whether as an advertising medium, a source of information or as a work of art – LED displays can be used in different ways. With Werner Reiterer’s art project, the Rupertinum Salzburg has found a creative way to draw attention to itself and increase its visitor numbers.

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